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Release Your Anger Before the Holidays

With the holidays upon us, it is easy to let family anxiety come between you and your spouse or partner.  Emotional “junk”  like anger, frustration, petty annoyances, can  build up in your relationships  when you are not willing to talk about the issues. Fear about seeing family members can intensify the tension.Then one day, you explode, because they have all accumulated.

Often, this has the exact opposite effect than what you wanted.

Your partner is usually shocked and hurt and feels like this came out of nowhere. The solution is to mention the little things as they show up, make requests and own your reactions to things.
“I know this might sound petty, but it really bothers me when you leave the cap off the toothpaste. Could you please try to put it back it on?”

That is a reasonable request, shows your need and asks for a solution. Ask- not demand. Share your feelings, explain what bothers you and don’t blame. Encourage your spouse to share their petty annoyances, too and explain that your goal is to have a more loving relationship where stuff does not get in the way. If  you clean up the little things as they arise, you won’t have BIG problems later on.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

What You Think About Does Make a Big Difference

In his new book, Social Intelligence, Daniel  Goleman writes about recent brain research: “One person’s inner state affects and drives the other person….We actually catch each other’s emotions like a cold.” The moresignificant the relationship is, the greater the impact on the other person.   Our thoughts have tremendous power.  The ramifications of  this are interesting.

If you have annoying co-workers or employees, and you continue to think that they are obnoxious or rude, or whatever your belief system is about them, you will unconsciously be creating more of what you don’t want in them.  If, on the other hand, you start focusing on their good qualities, both inside yourself and verbally to them, you will help strengthen their positive characteristics and your relationship.

This has great implications for employer-employee relationships, wherea perceptive boss who becomes aware of her/his thoughts, can actually contribute to an employee’s greater success… just by the way they think about that employee.

Thoughts are incredibly powerful, so monitor yours carefully and think about what you truly want to create in your life.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

Fired Up! Employees Make A Huge Difference

In his book, Social Intelligence, Daniel  Goleman writes about recent brain research:

“One person’s inner state affects and drives the other person….We actually catch each other’s emotions like a cold.”

The more significant the relationship is, the greater the impact on the other person.  This is why toxic relationships with people who yell or demean us truly make us ill, and why loving, nurturing people make us feel better.

The implications of this research on the workplace are staggering.  You can no longer afford to let that bad apple with the lousy attitude stay on board. He or she is literally poisoning your business.  Angry, hostile managers actually demotivate their employees.

When I first opened my business over 28 years ago, negativity and badmouthing were grounds for firing in my policy manual. I encourage my people to come to each other or to me work things out.  But a bad attitude just does not work for anyone.  You can always train people skills but negativity is a poison that can do great damage to your workplace.

Social intelligence means giving undivided, caring attention to others, demonstrating interest and empathy.  This is what builds relationships and what generates employee enthusiasm and loyalty. So give careful attention to the relationships you are building and the corporate culture you are promoting. Reward others and praise others specifically and publicly. Have a success board of company victories. Celebrate small successes along the way.  Keep Fired Up! people around and your organization will ignite with growth and goodwill.

To sign up for Snowden’s ezine newsletter on stress, success, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2012 Snowden McFall All Rights Reserved. No 
duplication or reprinting without permission and author reference.

 Use Longer, Meaningful Testimonials for Impact

We’ve all seen the phony sounding TV commercials with hackneyed phrases that don’t ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer testimonials which are highly specific about the value received.

At Brightwork, my ad agency,  we regularly call our clients’ customers to ask them the right questions to ascertain this value.  That often will yield powerfulmarketing information that the client was not even aware of.   Then we get written permission from the customer to use the testimonial in all marketing for the client, noting that no compensation will be provided for this usage.  That legal document can be important. Real testimonial quotes like these can make a substantive difference in your Internet presence, brochures, direct mailers and websites.

Consider this one, for example:

“I’ve worked with a dozen realtors and Sue Bird is by far the best.  She constantly stayed on top of every detail in our deal… She saw the entire transaction through from start to finish…even staying in touch after the sale tobe sure I was satisfied.  In a day when incompetence is rampant, Sue is refreshing.  Her confidence and knowledge made me feel comfortable.  She has great expertise and I will definitely use her again.” Dan O’Brien

Some people think short one liner testimonials are better- such as ‘Sue did a great job.”  I disagree.  Meaningful testimonials which speak to value received are much more powerful.  Consider this with your marketing- and here’s a tip- have someone else interview your clients.  It’s difficultto do this effectively for yourself.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.