Women’s Empowerment Keynote Speaker
Inspiring Women to Lead with Clarity, Confidence, and Fired Up! Purpose
Women today navigate increasingly demanding roles at work, at home and in their communities. Gallup’s 2025 findings show significant burnout among women, 1/2 feeling daily stress due to childcare demands, parent care demands, poor life-work balance and work overload. Women managers are especially burdened by unclear expectations and unreasonable demands. They lead, support, carry and often absorb the emotional weight of everyone around them.
Snowden McFall, M.A.T., a long-time advocate and supporter of women, helps women break free of limitations, stop playing small, reclaim their power and share their gifts with the world. Her uplifting keynotes and trainings blend inspirational storytelling with the latest research on practical tools women can use every day.
Whether speaking to emerging leaders, seasoned executives or large conference audiences, Snowden brings thirty years of expertise in resilience, communication, stress relief, women’s empowerment and leadership development. Her Fired Up! approach helps women own their power, speak with confidence and step into higher levels of leadership.
Snowden McFall, M.A.T. was named the National Women in Business Advocate of the Year by the SBA and was honored at the White House and U.S. Congress.
Snowden McFall on preventing women from holding themselves back — News4Jax
Preventing Women From Holding Themselves Back | Snowden McFall on News4Jax
Segment 1: The Habits Holding Women Back
Have you ever apologized before asking a question, hesitated to negotiate your salary, or downplayed your accomplishments because you didn’t want to seem pushy? According to executive coach and professional speaker Snowden McFall, these seemingly small habits can have a big impact on a woman’s career and ultimately her earning potential. It starts right out of the box when women are interviewing for jobs — that’s when you really have to sell yourself, show confidence and capability.
Segment 2: Salary Negotiation
Too many women never negotiate a salary increase. Between 20% and 40% of women never even try to negotiate, and when they do, they ask for 30% less than men. The fear of asking is unfounded — if you can justify a number, it’s worth the conversation. Women also need to ask for more. A friend was deciding between two national jobs and hadn’t considered asking for a signing bonus. When asked why not, the response was simple: every man in that situation would ask for one — and she got it.
Segment 3: The Cost of Not Asking
Not asking for raises can cost a woman up to a million dollars over the course of her career. Women also hold themselves back by not even applying for jobs — if they don’t meet every single requirement listed, they won’t apply. Men will apply if they meet half. Women have got to get used to putting themselves out there.
Segment 4: Women Entrepreneurs & Paying Yourself
As a 30-year entrepreneur, Snowden McFall identifies one of the biggest mistakes women business owners make: not paying themselves. Only 42% of women entrepreneurs pay themselves, and when they do, they pay themselves $17,400 less than men. Women tend to be more risk-averse and prioritize paying their team first — but the advice is clear: pay yourself first.
Segment 5: Communication & Confidence
Communication habits can quietly undermine a woman’s authority. Overusing qualifiers like “I think,” “I feel,” or “I’m not sure but…” signals uncertainty. Similarly, “up-speak” — ending statements with a rising tone as if asking a question — undercuts credibility. The fix: if you know something, say it with authority. If you don’t know, simply say “I don’t know, but I can find out” — stated confidently, not apologetically.
Segment 6: Supporting Each Other
Women are not in competition with each other — the pie is big enough for everybody. Celebrating and promoting each other is essential. Building a personal “hype list” — a written record of every success, skill, and obstacle overcome — gives women a reference point for confidence. Put it on your mirror. When self-doubt creeps in, that list is a reminder of everything you’re capable of.
Segment 7: Action Steps & Closing Advice
The single most important thing women can do: ask. Speak up at every table. Let your voice be heard. Network purposefully. Know your value and own your power — and raise your fees. Whether negotiating a salary or running a business, almost every woman needs to charge more. Being confident is not being boastful — you can be humble and still hype yourself up. It’s time for women to own their worth and ask for what they deserve.
What Women Gain from Snowden’s Empowerment Programs
Every keynote, training and retreat delivers actionable, research-backed strategies that help women rise, thrive and lead effectively. Participants learn:
- tools to strengthen confidence and self-trust
- practical ways to set and maintain healthy boundaries
- self-analysis about what’s working and what’s not
- reference points of success
- strategies for gaining support and resources
- methods for reclaiming energy and protecting emotional well being
- insightful approaches to leading with authenticity and impact
- ways to tap into purpose and align daily actions with long term goals
- hands-on techniques to develop stronger emotional intelligence
- tracking tools to grow success through healthy habits
Snowden’s programs inspire women to show up fully in their work and lives. They leave with renewed purpose, greater confidence and practical tools they can apply immediately.
A Lifelong Commitment to Women
Snowden McFall has long been an advocate for women, starting early in her career.
- Co-founder of Success for Women Entrepreneurs! New Hampshire
- Organizer of first statewide women’s conference in NH
- Named National Women in Business Advocate of the Year by the Small Business Administration
- Board Member, Southern Ct. Women’s Network
- Member of Elevate Women founding panel
- Co-founder of Women Connecting Women event
- Board of Professional Women’s Council
- Panelist for Athena Powerlink
- Chair of Women’s Initiative, City Year
- Marketing Matters Mentor Jacksonville Women’s Business Center
- Board Member and Engagement Chair, Jacksonville Women’s Network
- Board Member and National Emcee NAWBO San Diego
- Chair of Governing Body of Athena Powerlink, Fl
- Co-founder of Women Making Change, LLC with Dr. Johnnetta Betsch Cole
Snowden’s commitment to the advancement of women is evident in all her community service work and continues throughout her speaking and coaching.
What Clients Say About Snowden's Speeches
“I am still getting rave reviews from your keynote presentation. The women of She is Fierce loved you and your powerful, heartfelt message. Everyone has commented on how profound and inspiring your speech was. Many spoke of how vulnerable, authentic, and open you are, and how you shared so many poignant stories from your life. Your willingness to share your big mistakes and learning experiences enabled others to share theirs and truly created a safe space for everyone. Thank you for an outstanding presentation which awakened our creative thinking, opened our hearts and lifted our spirits. You fired us up!”
Kelly Youngs, President, She is Fierce
“Snowden, you were absolutely 100% brilliant leading our panel of C-Suite Women Executives: Lessons in Leadership at the National Business Leadership Conference. It’s obvious how much work, research, and preparation you did to be ready for the panel. Your questions were insightful and backed up with current data and statistics. I loved that you shared your own insights as well. It is clear that you are a consummate professional speaker, panel moderator, and trainer. Your warmth and inspirational approach shone through the whole discussion. I very much look forward to working with you again.”
Dr. Sheila Robinson, Founder, Publisher, and CEO, Executive Women Media
“As you know, our BRAVO awards are the flagship event of the year for professional women in San Diego. Thank you for stepping in at the last minute to be our emcee. I know you spent over twelve hours preparing, editing the script, making suggestions, coaching our incoming president and more. Arriving at the facility early and going through the entire script with the AV specialist enabled us to have a seamless, flawless slideshow of all our nominees and winners. Snowden, you really did an outstanding job as emcee. Your warm and gracious welcome of everyone, your enthusiasm and laughter, all made for a great presentation. It was so light, uplifting, inspiring, and a great representation of NAWBO. I heard so many comments from our guests about you and they all raved. It’s obvious why so many corporations across the country hire you to speak for them — you are truly authentic and motivating.”
Nichole Mayer, NAWBO San Diego Program Director
“Snowden, I knew you would be the perfect person to motivate my staff. I’m very appreciative of all the research you did to ensure your material was perfectly suited to our needs. As my center director said, ‘Snowden’s message was right on target.’ My team was so excited and so emotional after your presentation that some were actually crying in gratitude that I brought you in. Thank you for sharing your sincere enthusiasm and wisdom with us. It made a big difference.”
Grace Huxtable-Mount, CEO, Multi-franchise Owner, The Learning Experience
“Your keynote presentation for NAPW was outstanding. You are a rare speaker — both genuine and insightful, and willing to laugh at yourself. You demonstrate a deep interest in helping others and improving yourself. You gave us all highly practical, refreshing tools which we were able to use immediately. I know I did! I know this group of successful, high-achieving female executives would love to have had you speak for several more hours.”
Karem Mieses, Local President, National Association of Professional Women
“When I learned you had been the highest-ranking speaker at North Florida Meeting Professionals International, I knew you would be a great keynote speaker for the Women Business Owners Retreat. Your keynote ‘Reignite Your Fire and Prevent Burnout™’ was ideal for this group. Your fun interactive processes immediately engaged everyone’s enthusiasm. I particularly liked how you involved our audience members throughout the presentation, having them share their stress management techniques and personal stories. Snowden, you are a wonderful professional speaker.”
Patsy Underwood, Women Business Owners
Who Can Benefit Most From These Programs
This keynote resonates deeply with groups such as:
- women’s leadership conferences
- employee resource groups
- female executive networks
- healthcare, education and nonprofit professionals
- emerging leaders and rising talent cohorts
- corporate leadership development programs
- women veteran conferences and veteran business associations
Snowden also offers programs designed specifically for women veteran entrepreneurs and executives navigating the civilian leadership transition.”
Women’s Empowerment Speaker FAQs
Snowden blends heartfelt inspiration, poignant storytelling and highly practical tools with her genuine enthusiasm, vulnerability and authenticity. She customizes each speech through interviews with participants so her content reflects the real challenges women in your organization are facing.
Yes. Snowden interviews selected participants in advance to understand their pressures, goals and cultural dynamics. This ensures the keynote is relevant and highly targeted.
Absolutely. While designed for women, the content strengthens communication, resilience and confidence across any group.
Yes. Many organizations choose a keynote plus have Snowden emcee a panel, followed by several smaller corporate trainings, small group coaching or one on one leadership coaching with Snowden.
Related Programs
Bring a Fired Up! Message to Your Women Leaders
Snowden’s women’s empowerment programs ignite courage, strengthen communication and help women step into leadership with clarity and purpose. If your organization is ready to support, elevate and energize the women in your organization, Snowden would be honored to partner with you.
Call 904-200-6995 or email connect@firedupnow.com to schedule a conversation.