One of the most important dimensions of any marketing plan should be customer retention. The best way to keep your business healthy is to take excellent care of your existing customers.
Even if the primary work you have done for them has been completed, check in regularly- at least once every 4-6 weeks. Educate your customers, send them articles, post information on your website, send out ezines. Have lunch when you can. Send them greeting cards.
A personal touch means so much.
Let them know you value you them. Always thank them for referrals- write handwritten notes and let them know how much you appreciate their business.
Never, ever, take them for granted.
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