Snowden McFall, M.A.T. Keynote Speaker, Executive Coach, Author
Snowden McFall is an award-winning executive coach and keynote speaker specializing in leadership resilience and burnout prevention for senior leaders and organizational teams. Based in Jacksonville and St. Augustine, Florida, she has coached executives and delivered keynotes for organizations across industries for more than 30 years. She is the author of Stress Express! and Fired Up! — two published books on resilience and sustained leadership performance — and was named Top Public Speaking Coach of the Year by IAOTP in 2024. Through keynotes, coaching, and her proprietary Leadership Resilience System, she equips executives and organizations to lead with clarity, confidence, and sustained energy under sustained pressure.
A 30+ Year Entrepreneur Snowden has delivered custom keynotes, corporate trainings and leadership programs for organizations around the world, including Fortune 500 companies, professional associations, and high-growth entrepreneurial firms, always focusing on delivering results. Her interactive, research-basked, highly practical presentations are also known for their energy and relevant stories.
About Snowden McFall- Bio
Snowden McFall, professional speaker, trainer, and author, is the owner of Brightwork and 30 year old Fired Up Professional Speaking and Coaching. A business expert who speaks on leaership resilience, burnout, stress management, confident public speaking communication and teambuilding, Snowden has authored and co-authored 6 books, including Fired Up!, which has sold over 65,500 copies. Her newest book is Stress Express: 15 Instant Stress Relievers, now in its third edition.
Snowden was named the Top Public Speaking Coach of the Year for 2024 by IATOP. And in 2025, the Daily Record named her a Trailblazer.
Snowden received her BA from Vassar College and her Masters of Arts in Teaching from Brown University. A 29+ year member of the National Speakers Association, she subscribes to their code of ethics and confidentiality guidelines.
Snowden’s volunteer work led to national media attention. The Small Business Administration named her National Women in Business Advocate of the Year which led to a White House ceremony & Congressional luncheon in her honor.
Inc. Magazine later chose Snowden as finalist for “New England Entrepreneur of the Year.” Snowden has appeared on 366 radio shows, CNN Financial News and Bloomberg Television.
Featured in Success Magazine, Investors Business Daily and
Foxnews.com as an expert on burnout, Snowden has been speaking and coaching for over 30 years.
A certified Money Breakthrough Business Coach, Snowden was voted Small Business Leader of the Year by PWC twice. She received the President’s Volunteer Service Award from President Obama and was named a Woman of Influence. She serves as Chair of the Athena Powerlink Body She is also a board member of the South Council, Jax Chamber. A regular guest on podcasts and on news4jax.com, ou can see her television show and segments on www.youtube.com/snowdenmcfall/videos.
Published Works and Products
Snowden is the author and co-author of six books, with combined sales exceeding 65,500 copies. Her work spans motivation, stress management, burnout prevention, and leadership resilience. Her most popular include:- Fired Up! How to Succeed by Making Your Dreams Come True — 65,000+ copies sold worldwide
- Stress Express! 15 Instant Stress Relievers — research-backed burnout prevention strategies used by leaders, healthcare professionals, and entrepreneurs
- Exceptional Accomplishment
- Wholehearted Success
National Recognition & Awards
Media Appearances
Snowden has been recognized nationally as an expert on burnout, stress, and leadership performance. Her media work spans national television, print, podcasts,and radio.Television
- CNN Financial News — For Entrepreneurs Only
- Bloomberg Television — Bloomberg Small Business
- The Home Shopping Network
- FoxNews.com — featured expert on stress and burnout
- Host of Ignite Success! for Women (ABC, 2019–2023)
- Regular guest, Channel 4 News WJXT Jacksonville- news4jax.com
- Morning news programs in major cities nationwide
Print & Digital
- Investors Business Daily — featured expert on burnout
- Success Magazine — featured highlighting Stress Express!
- Inc. Magazine — featured multiple times
- Adweek — cover feature
- Entrepreneurial Woman Magazine, Working Woman, The Jacksonville Business Journal, The Daily Record
Podcasts and Radio
- 366+ radio appearances on 50,000-watt stations nationwide
- Regular contributor on BlogTalk Radio and Voice America
- Dozens of podcasts nationwide
Professional Leadership Service
- Chair, Athena Powerlink Governing Body, Jacksonville Women’s Business Center
- Chair of Professional Experts Groups, National Speakers Association
- Chair of Motivational Professional Experts Groups
- Former board member, New England Speakers Association
- Former board member, Women Business Owners
- Former Board Member, National Association for Women Business Owners, San Diego
- Former Board Member Professional Women’s Council and Jacksonville Women’s Network
- Community Involvement Chair, Professional Women’s Council
- Candidate Interviewer, Leadership Jacksonville
- Meeting Professionals International — Education Committee
- Jax Chamber South Council Board of Directors, Programs and Community Involvement
Snowden’s keynotes focus on leadership resilience, burnout prevention, teambuilding, confident public speaking and communication. Her programs are custom designed for executives, senior leaders, and high-performing teams operating under sustained pressure.
Attendees leave with specific, highly practical hands-on tools. For a detailed look at how this methodology compares to standard executive coaching, see leadership resilience coaching vs. executive coaching.
Yes. Snowden delivers both in-person and virtual keynotes and coaching engagements. Virtual programs are fully adapted for remote delivery and have been used successfully for annual leadership conferences, team development days, and executive offsites.
Snowden has delivered programs for Fortune 500 corporations, healthcare systems, financial services firms, banks, credit unions, insurance companies, real estate companies, professional associations, engineering firms, retirement communities, restaurant groups, and entrepreneurial organizations. She has also spoken extensively to various womens organizations around the country.
Past clients include Johnson & Johnson Vision, Pfizer Global R&D, Fidelity National Financial, Allstate, Blue Cross Blue Shield, and PepsiCo.
The fastest way to check availability is to call 904-200-6995. Or you may reach out through the contact page at firedupnow.com/contact/. Snowden’s team typically responds within 4 hours if possible.
Results vary by engagement. Pepsico teams reported greater communication and more teamwork. The Northeast Florida region of First Citizens Bank went from being the lowest performing region to the highest performing region in the country after 6 trainings. Dunham Insurance saw a 28.8% increase in sales following Snowden’s program, (which was about communication and customer service). Executive coaching clients consistently report improved clarity under pressure, stronger team communication, and measurably reduced burnout indicators. They have become better public speakers and more powerful leaders. Many have been promoted, some have transitioned to higher paying global positions. Two have started spin-off companies from their primary business.
Yes. Women’s leadership is a core focus of Snowden’s work. She was recognized nationally by the SBA for her advocacy for women in business and offers programs specifically designed for women leaders navigating pressure, confidence, and career advancement.
Women’s leadership coaching is a core offering in her drive to help women succeed.
Keynote Speaking on Leadership Resilience and Burnout Prevention
Organizations searching for a burnout keynote speaker or leadership resilience speaker bring Snowden in when they need more than inspiration — they need their people to leave with tools that work under real pressure.
Her most requested keynote programs include burnout prevention for leaders, leadership resilience for high-performing teams, stress management for executives, and communication and executive presence. Each program is custom-built through confidential discovery interviews before the event, ensuring the content speaks directly to what your people are actually experiencing.
Snowden has delivered these programs for Fortune 500 companies, healthcare systems, financial services firms, and professional associations across the country. Past clients include Pfizer, PepsiCo, Johnson & Johnson, Fidelity National Financial, and Blue Cross Blue Shield.
For a full overview of available programs, visit the keynote topics and programs page, or contact Fired Up! to check availability.
Work With Snowden McFall
Organizations seeking a keynote focused on leadership resilience, or executives ready for one-on-one coaching, can explore both options below.
Serving Jacksonville, St. Augustine, Ponte Vedra Beach, and Northeast Florida in person — and executives and organizations nationwide via virtual engagement. Learn more about executive resilience coaching in Jacksonville and leadership training in Jacksonville.