Do Something Special
Many of us know the power of gratitude but how many put it into action? It’s one thing to tell someone you appreciate them, and that is great. To write it is even more powerful. And most meaningful of all is some kind of gesture that truly expresses thanks.
I am a referrer, a connection, an enthusiastic supporter of those I believe in. If I receive great service from a vendor or restaurant, I rave about them to everyone I know. I’ve been doing this for years. But until now, few have ever explicitly thanked me in a special way.
Track Your Business Metrics
My chiropractor, Dr. Alan Smith of Axiom Wellness in Jacksonville, FL., did something that surprised me. Having been in business here for two years (many years in Colorado,) he analyzed his patient base to see where they had come from. He determined that I had referred the most individual patients to him. He calls it “6 degrees of Snowden,” which really tickled me. I thought it was so smart that he tracked his business like that. It’s a great metric for business growth.
Then he did something unexpected. Instead of just thanking me, he invited my husband and me to dinner at any restaurant we chose. We had a delightful meal on the water with Alan, his beautiful wide Dawn, and their adorable baby Max. It was very special and it really touched my heart. And of course, it made me want to refer more business to him.
What can you do to thank the special people in your life? What experience can you give them to make it meaningful? You’ll be amazed at the impact you have with a small, thoughtful gesture. Expressing genuine gratitude through meaningful action builds trust, motivation, and perspective, all of which reinforce leadership resilience and strengthen long-term relationships.
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