It's very important to stay in touch with your customers in some way, to learn what their needs are, how you can improve, and to show you value them. It's key to growing your business.
There are several ways to find out what your customers think. One is a customer satisfaction survey, which can be done via phone, email, or mail, with free instruments like surveymonkey.com. One of our services is to call their customers and interview them. These calls often yield great testimonial information, and many times, the customers tell us they want to do more business with our client. Often they will describe some minor flaw or mistake, which then gets passed on to the client so they can fix it - fast. It is much less expensive to get more business from an existing customer than go get new ones.
Find out what your customers think and then take action accordingly. It just may get you some new business.
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