Fire Up Your Marketing by Sponsoring Events

 Marketing Tip: Event Sponsorship

Fire Up Your marketing with event sponsorshop like this go red for womenClients often ask me about unique ways to market themselves with good return. One approach is to sponsor an event or cause that you believe in, which has an audience of people who might use your business. Companies whose primary target market is women might pick the American Heart Association Go Red for Women events, Breast Cancer events or Women in Business Awards events.

If you have an ill family member, you may want to sponsor an event that will support research. The key is to be sincere, get actively involved at the event, and make sure you receive good value for your sponsorship, such as logos, ads in programs, recognition, etc. It can be a great way to market yourself, and more importantly, to give back.

It is also a great way to engage your employees.  If there is a sick employee that everyone wants to help, perhaps you do a fundraiser event around the cause that represents their illness.  Or get everyone together and help build a house through Habitat for Humanity. It’s also a tremendous stress reliever to do something for someone less fortunate.  Everyone can connect something with meaning and purpose and it increases morale and positive feelings all around.


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 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting with permission and author reference.

Protect Your Content in Blogs and Ezines

Fire Up! Your Intellectual Property Protection

If you regularly post on your blog or newsletter, protect your material.   Tammy Hawk-Bridges of the blog Social Heavy shared two free websites that allow you to check if Fired Up! Blog by Snowden McFallsomeone is using your content without permission:  Copyscape and Plagium.  Using Copyscape, I found someone had taken an entire paragraph from my blog and used in her blog without giving me credit. It’s possible she didn’t know better.  I have contacted her to have her either remove it or credit me with having written it.  Not crediting a source is a copyright infringement, and is both unethical and unprofessional. Always put a ©symbol on all your writing. (P.S. I am thrilled when someone wants to reuse my content, if they get permission and list me as the source.)

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©2011 Snowden McFall, All Rights Reserved

PR Can Fire Up Your Marketing!

PR is a Great Free Way To Increase Visibility

PR can be a terrific way to build visibility and credibility for your business. Many publications are looking for good articles and real news, so make it easy for them. When you send in press releases, be sure to write them strictly as facts, no advertising.

Include the 5 W’s: the who, what, why, where, when, in the first two-three sentences. Always provide contact information and put a quick summary about the business in the last paragraph. Have an interesting headline or grabber. And if you have news that is worthy of a more in-depth article, make it easy for the reporter. Have a great hook. Tie it into national news or something timely. Keep your bullet points succinct and always be gracious with reporters.

Stress Express featured in Success MagazineBe sure to write the reporter a thank you email or note after the article is published. If you get enough articles out there, you could become a source to reporters. Two national media outlets  featured me as an expert on burnout: Investors Business Daily and Fox The best part? They found me on the Internet and contacted me about their articles! Success Magazine did a story on my new book Stress Express! 15 Instant Stress Relievers. The same thing can happen for you.

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 ©2011 Snowden McFall All Rights Reserved. No duplication without permission

Fire Up! Your Local Marketing

If you have any kind of business that depends on local traffic, such as a restaurant, insurance company, retail store or more, you will want to improve on your local presence through many newer vehicles.  Be sure you have a listing on Google Places (it’s free) and be aware that people can put reviews there.  Get listed on Yahoo! Local.  A few directory sites to consider are,, LocalEdge, and Ziplocal.  And one of the more popular social media sites is Foursquare, where people log in when they visit your establishment.  The most frequent visitor becomes the “mayor.”  Be consistent with your message, brand and map on all these sites and your visibility and traffic will increase.

 ©2011 Snowden McFall All Rights Reserved. No duplication


Update Your Marketing: Be Local, Social & Mobile

Last week, I had the privilege of attending three different seminars, one on social, local, mobile media from the Florida Times Union, one on corporate wellness from Welcoa’s David Hunnicutt, and one on the huge changes at Google on line. This all happened in the space of 48 hours, so you can imagine how stimulated and Fired Up! I was from all the new ideas. Throughout this month, I’ll distill key points for you and share what I’ve learned.

As Mike Blinder shared, a huge amount of people use smart phones for news, navigation, education and business information. Mobile advertising is rising faster than any other form, with 74% of buyers making purchases because of research they did on the Internet. Think about it- what have you used your smartphone for besides a call? Directions? Booking a flight, buying something on ebay? Many people are turning to a mobile optimized website. Doctors and dentists use them to remind patients of upcoming visits via text, restaurants and stores text specials and coupons and link you to their site. Since people spend 2.7 hours a day on their media device, 82% see mobile ads. Something to think about for your future marketing efforts.

 ©2011 Snowden McFall All Rights Reserved. No duplication

Do You Know What Your Clients Think of You?

It’s very important to stay in touch with your customers in some way, to learn what their Girl chatting on phgone, Fired Up!needs are, how you can improve, and to show you value them. It’s key to growing your business.

There are several ways to find out what your customers think.  One is a customer satisfaction survey, which can be done via phone, email, or mail, with free instruments like  One of our services is to call their customers and interview them. These calls often yield great testimonial information, and many times, the customers tell us they want to do more business with our client.  Often they will describe some minor flaw or mistake, which then gets passed on to the client so they can fix it – fast. It is much less expensive to get more business from an existing customer than go get new ones.

Find out what your customers think and then take action accordingly.  It just may get you some new business.

@2011 Snowden McFall.  All Rights Reserved. No duplication without permission








Take Excellent Care of Your Customers

Shaking handsOne of the most important dimensions of any marketing plan should be customer retention. The best way to keep your business healthy is to take excellent care of your existing customers.

Even if the primary work you have done for them has been completed, check in regularly- at least once every 4-6 weeks.  Educate your customers, send them articles, post information on your website, send out ezines. Have lunch when you can.  Send them greeting cards.

A personal touch means so much.

Let them know you value you them. Always thank them for referrals- write handwritten notes and let them know how much you appreciate their business.

Never, ever, take them for granted.


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