Your Life is a Choice

Choose Wisely

Not long ago, we celebrated my father-in- law’s 80th birthday in Boston. A successful businessman who’s mostly retired, he’s a vital, vibrant man who has chosen to live life on his terms. He plays tennis several times a week, square dances regularly and participates fully in the lives of his children and grandchildren. He has a keen mind, a loving heart, a positive attitude and is an inspiration to me and so many others.

In contrast, I recently met a woman who has chosen to be miserable. She focuses on the negative, consistently. As we discussed families and I shared that my father had passed away a few years ago, she declared vehemently that whatever I had gone through, her experience was 10 times worse. I wasn’t aware that is was a competition. How sad. My heart went out to her, because she was so attached to her drama and negativity.

We can all get caught up in our drama and problems. But is that truly where you want to put your focus? What you focus on, you create more of. I would rather create more joy, success, love and peace. How about you?

“To win or lose,
To love or hate,
To try or quit,
To risk or withdraw,
To accelerate or hesitate,
To dream or stagnate,
To open or close,
To succeed or fail,
To live or die.
Everyone of these starts with a CHOICE.”
Snowden McFall

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Unlimited Choice is NOT a Good Thing…For Your Business

Have you ever been to a restaurant with a huge menu? I have and it just frustrates me because there is too much to focus on.

Most of us think that “more” is always better. But recent research indicates that is not the case. In the book Switch by Chip and Dan Heath, authors of Made to Stick, cite several researchers demonstrating that too much choice paralyzes buyers.

• Too many choices overwhelm Iyengar and Lepper share several studies where too much choice is “demotivating.” A gourmet store featured a line of exotic, high quality jams. Customers tasted samples and received a discount coupon to buy a jar. 6 varieties were used on one trial; another featured 24 varieties. 30% of people in the 6 choice trial bought the jam; only 3% of people with 24 varieties bought the jam.

What does this mean for you and your business ?

• Limit the options If you have a variety of services or products, cut down on the choices. Make them no more than 6, if possible. Make it easy for buyers, patients and customers to decide.

• Be crystal clear about the value they will receive. Differentiate between each option so they can choose what it exactly correct for them.

The old KISS method applies here. Keep it simple & straightforward.

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The Power of Choice: Stand in Your Power

There are so many times in our lives when we can choose to be courageous, strong, and live in our integrity, and there are times when some of us do not.
Regardless of peer or political pressure in any situation, you ultimately have yourself and God to be accountable to. Live in the authentic nature of who you are, make decisions and take actions that resonate with you and your values, and you will always be able to respect yourself. There are infinite opportunities to do the right thing and be the best you can be. Choose wisely.

“To win or lose,
To love or hate,
To try or quit,
To risk or withdraw,
To accelerate or hesitate,
To dream or stagnate,
To open or close,
To succeed or fail,
To live or die.
Everyone of these starts with a CHOICE.”
Snowden McFall

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To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: https://firedupnow.com/firedupemailregister.html