Fire Up Your Networking with the Two Pocket Rule

 This Simple Trick Helps Organize Your Contacts

As I have been getting to know the Jacksonville, FL, community, I have attended hundreds of networking events, and this community takes its networking seriously. At most events, people pass around their business cards, and often exchange cards while socializing or nibbling on appetizers.

That's where the two pocket rule comes in. Wear a blazer or jacket that has at least two pockets. Stuff the right pocket with your business cards. Fill the left pocket with business cards of people you meet. That way, the two are easily sorted when you get back to the office.

Also be sure to write notes on the back of a card after you have met someone, especially if you learned pertinent personal information, such as their hobbies, family members, or upcoming events. That will give you great information to reference when you next contact them.

When you get back to your office, take the cards out and sort.  Use either an electronic business card scanner or plastic card sheets and notebooks.  Anyone you promised to share something with or send something to, do that and make notes of it on the card or contact sheet.  If they are a serious prospect, put them in your contact/ database management system.

Next- think about how you can add value to their lives.  What article, information, contact person or problem can you solve for them?  Who can you connect them to that will help them.  Don't try to sell yourself- simply add value.

And never forget that handwritten notes have a huge impact because they are so rare in today's world.

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

A Toxic Employee Can Destroy Your Workplace

Fired Up! Employees Make A Huge Difference

In his book, Social Intelligence, Daniel  Goleman writes about recent brain research:

"One person's inner state affects and drives the other person....We. actually catch each other's emotions like a cold."

The more significant the relationship is, the greater the impact on the other person.  This is why toxic relationships with people who yell or demean us truly make us ill, and why loving, nurturing people make us feel better.

The implications of this research on the workplace are staggering.  You can no longer afford to let that bad apple with the lousy attitude stay on board. He or she is literally poisoning your business.  Angry, hostile managers actually demotivate their employees.

When I first opened my business over 28 years ago, negativity and badmouthing were grounds for firing in my policy manual. I encourage my people to come to each other or to me work things out.  But a bad attitude just does not work for anyone.  You can always train people skills but negativity is a poison that can do great damage to your workplace.

Social intelligence means giving undivided, caring attention to others, demonstrating interest and empathy.  This is what builds relationships and what generates employee enthusiasm and loyalty. So give careful attention to the relationships you are building and the corporate culture you are promoting. Reward others and praise others specifically and publicly. Have a success board of company victories. Celebrate small successes along the way.  Keep Fired Up! people around and your organization will ignite with growth and goodwill.

 

To sign up for Snowden’s ezine newsletter on stress, success, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2012 Snowden McFall All Rights Reserved. No 
duplication or reprinting without permission and author reference.

Stress Express Tip: Get Lost in Someone Else’s Life

Relieve Your Stress by Being  Present in the Moment

When your life is too much to take, whether from business pressure or challenges at home, go visit a friend and be totally present for them.  Spend time helping prepare a meal, rebuilding a shed, playing with their children or pets- step into their lives for a day.

I did this when I went out of town to lead a stress management program.  A  friend of mine kindly let me stay at her home.

Giggling, bouncing 7 and 9 year old girls greeted me along with a very friendly golden retriever and a clever black and white cat. ( This cat can open doors by turning the doorknob!) They wanted to connect with me and I enjoyed meeting and learning more about them.  I forgot everything else in my life, came present and just enjoyed the moment.  And as I drove off to "Reignite the Fire" of others, I realized I had not thought about my life, my work or anything else but my friend and her family for several hours. . Refreshing & revitalizing!

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

Fire Up Your Marketing with Genuine Testimonials

 Use Longer, Meaningful Testimonials for Impact

We've all seen the phony sounding TV commercials with hackneyed phrases that don't ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer testimonials which are highly specific about the value received.

At Brightwork, my ad agency,  we regularly call our clients' customers to ask them the right questions to ascertain this value. . That often will yield powerfulmarketing information that the client was not even aware of.   Then we get written permission from the customer to use the testimonial in all marketing for the client, noting that no compensation will be provided for this usage.  That legal document can be important. Real testimonial quotes like these can make a substantive difference in your Internet presence, brochures, direct mailers and websites.

Consider this one, for example:

Fired Up sales person"I've worked with a dozen realtors and Sue Bird is by far the best.  She constantly stayed on top of every detail in our deal... She saw the entire transaction through from start to finish...even staying in touch after the sale tobe sure I was satisfied.  In a day when incompetence is rampant, Sue is refreshing.  Her confidence and knowledge made me feel comfortable.  She has great expertise and I will definitely use her again." Dan O'Brien

Some people think short one liner testimonials are better- such as 'Sue did a great job."  I disagree.  Meaningful testimonials which speak to value received are much more powerful.  Consider this with your marketing- and here's a tip- have someone else interview your clients.  It's difficultto do this effectively for yourself.

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

Fire Up Your Communication with Clarification

Shaking hands after disagreement to relieve stressMinimize the Stress of Conflict with Better Communication

So often when colleagues are disagreeing with each other, they rarely listen to what the other is saying. In today's world, we are all so busy, it's rare that people give each other their undivided attention.  To help diffuse a potentially volatile situation, do the following:

• turn off phones & beepers and give total eye contact to the other person

• be sure you understand exactly what the other person is saying. Rarely do we truly hear the message the first time.  If you are unclear, own it.  Say "I want to make sure I understand your perspective.  Could you please restate it in another way for me?"

That action alone will disarm someone, because they realize you truly want to hear them. We all have that basic need. Most people are delighted to elaborate on their viewpoint.

• While listening, if you find yourself getting more and more agitated, stop the conversation and clarify again, respectfully, carefully.  You could use phrases like:  "Can you elaborate more on that?  Please say more about____."

Each time you do this, you honor the other person, you cool down and you actually clarify their viewpoint. You might also learn something new.  And best of all, you have diffused a potentially volatile situation that might have led to unpleasant working relationships. Listening well is key to good communication.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No  duplication 
or reprinting without permission and author reference.

Stress Express Tip: Complete What You Start

Get Fired Up By Handling Incompletions

Right now, examine your life.  How many projects are you working on simultaneously? How many books have you started and not finished?  How about unfinished articles you are reading or writing?  All of those are incompletions!

From Stress Express, image of messy home officeIncompletions drain large amounts of energy and actually create stress.  Anything from half-read newspaper to cluttered closets to the classic “to do” lists that never get finished; these are all incompletions.  Incompletions are a form of self-sabotage which can create anxiety, worry and tension.

At #Boss2011 this week, my friend Carrie Wilkerson, the Barefoot Executive, talked about finishing.  In my book Stress Express, I have an entire chapter devoted to completion.  Robert Fritz wrote extensively about it in The Path of Least Resistance. 

Why?  Because we all know how important it is to maximize your effectiveness.  We all have a finite amount of time and energy and anything that drags us away from high productivity time needs to be addressed.  So if you are constantly feeling overwhelmed and like you have way too much on your plate, try these:

•  Check your desk right now.  What can you handle and FINISH in the next 10 minutes? Do it.  Record it as a success.

• Recycle newspapers and magazines you are no longer reading.  It's ok if you didn't read the whole thing.  Declare it done!

• Examine your to do list.  What items can you delegate?  What really does not need to be done?  Prioritize your list in terms  of high leveraged items- ones that will have greatest ROI and take action on them.

You'll immediately observe a difference in your energy, and you will feel a greater sense of satisfaction, productivity and well-being.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

Stress Express Tip: Sick Days Are Legitimate

My husband got a bad cold a while back, after working long hours and battling  substantial stress. In the last decade, he has very seldom taken a sick day.

Exhausted womanBut twice, he went to work, came back and went to bed. He just didn't have the energy or strength to worry about anyone but himself.

And it was the right thing to do.

We are workaholics in this country. So many people never take vacations and end up sick, burnout and bitter.  That leads to increased illnesses or worse.

Sick days are legitimate.  If you or your employees are truly ill, recovering from surgery or a disease, contagious or absolutely exhausted, sick days are appropriate.  Having that time to get  rest and medicine, removed from the constant stress in life and the workplace, makes a huge difference.

And for those of you who employ many people, know that an appropriate sick day can save you thousands of dollars in health insurance claims, workers comp claims, and employee replacement fees.  It costs 1.5 times a person's salary to replace them, according to Merck.  If a worker feels they can never call in sick when they need to, they will find another job. Take good care of yourself and your people and everyone wins.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

Fire Up Your Presentations

Whenever you stand up to speak, whether it’s for a 30 second self-introduction or a 2 hour sales presentation, remember to finish with Fired Up! enthusiasm. The close to your talk is critical.

Presentation Tip: Finish with Enthusiasm

Whenever you stand up to speak, whether it's for a 30 second self-introduction or a 2 hour sales presentation, remember to finish with Fired Up! enthusiasm. The close to your talk is critical.

Fired Up presenterI recently watched a speaker do a nice job on their presentation, using props and true life stories. (Stories are an excellent way to grab an audience's attention and share a message.)

At the end, however, their voice trailed off like they were tired and the audience missed their final point. They sounded like they no longer were interested.

You want to leave a positive impression on the listener; that's what they'll take with them. Finish with an upbeat, confident tone of voice and relevant story, quote or question. Close with some benefit to them, and do so sincerely and with energy. People never forget genuine Fired Up! enthusiasm; don't let them forget you!

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.

 

Stress Express Tip: Eat Pistachios!

Pistachios Calm the Body When Under Stress

Who knew? A  study done by Penn State documents that eating pistachio nuts calms the body while under acute stress.

Pistachios from Stress Express!"A ten-year follow-up study of young men showed that those who had larger cardiovascular responses to stress in the lab, were more likely to contract hypertension later in life," says Dr. Sheila G. West, associate professor of biobehavioral health.

West studied the impact of pistachios on standardized stressors of young men who had high cholesterol, but normal blood pressure. When pistachios were consumed during times of acute stress, they lowered the blood pressure in these men.

Pistachios are high in unsaturated fats and antioxidants, so keep a bag on hand when you know you will be stressed.

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.