Protect Your Content in Blogs and Ezines

Fire Up! Your Intellectual Property Protection

If you regularly post on your blog or newsletter, protect your material.   Tammy Hawk-Bridges of the blog Social Heavy shared two free websites that allow you to check if Fired Up! Blog by Snowden McFallsomeone is using your content without permission:  Copyscape and Plagium.  Using Copyscape, I found someone had taken an entire paragraph from my blog and used in her blog without giving me credit. It's possible she didn't know better.  I have contacted her to have her either remove it or credit me with having written it.  Not crediting a source is a copyright infringement, and is both unethical and unprofessional. Always put a ©symbol on all your writing. (P.S. I am thrilled when someone wants to reuse my content, if they get permission and list me as the source.)

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©2011 Snowden McFall, All Rights Reserved

Let Go of Control and Relieve the Stress in Your Relationships

Ignite the Fire of Good Communication with Others

business teamHuman beings are master control freaks; we all want what we want when we want it the way we want it- myself included. The problem is that other people have their own timetables and needs, and frequently, they conflict with ours.

An important lesson I continue to learn is to let go of control- on any level.  Any attempts to cajole, manipulate, demand or force your needs on friends or loved ones will most likely be met with resistance and negativity.

Consider this: how do you feel when a parent or relative demands you visit them or forbids you to do something? Like most people, you probably bristle and want to rebel.  The same is true of your loved ones. No adult wants to be told what to do when by a loved one or friend.  We accept it at work because we have to, but at home, we resist.

The solution: let go of control.

Release expectations and demands on others.  If you need something, make a request, ask them if they would be willing to do such and such at a time that works for them, and then give them complete space to say yes or no.  If they say no, accept it gracefully and back off. They may opt to do it on their own time or never.  Be OK with that.

No one wants to be controlled.  People want to be loved, appreciated and respected. Letting go of control and demands will improve your relationships.


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 ©2011 Snowden McFall All Rights Reserved. No duplication

PR Can Fire Up Your Marketing!

PR is a Great Free Way To Increase Visibility

PR can be a terrific way to build visibility and credibility for your business. Many publications are looking for good articles and real news, so make it easy for them. When you send in press releases, be sure to write them strictly as facts, no advertising.

Include the 5 W's: the who, what, why, where, when, in the first two-three sentences. Always provide contact information and put a quick summary about the business in the last paragraph. Have an interesting headline or grabber. And if you have news that is worthy of a more in-depth article, make it easy for the reporter. Have a great hook. Tie it into national news or something timely. Keep your bullet points succinct and always be gracious with reporters.

Stress Express featured in Success MagazineBe sure to write the reporter a thank you email or note after the article is published. If you get enough articles out there, you could become a source to reporters. Two national media outlets  featured me as an expert on burnout: Investors Business Daily and Fox The best part? They found me on the Internet and contacted me about their articles! Success Magazine did a story on my new book Stress Express! 15 Instant Stress Relievers. The same thing can happen for you.

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 ©2011 Snowden McFall All Rights Reserved. No duplication without permission

Fire Up Your Business by Thinking Globally

Should You Be Doing Business Overseas?

Fire Up your business with global connectionsAs Thomas Friedman wrote, the world is increasingly flat. Recently, we entertained two dear friends from Nigeria. A day later, my husband spoke to 3 computer techs in Bangelore, India. Several of my friends and business associates from the Jacksonville, Fl. Chamber of Commerce leave for a trip to China next month. I just did a speaking engagement for a woman raised in Jamaica.

It truly is a small, small world. What does this mean for you and your business? First, consider whether you could be selling your goods and services to foreign locations. Next, evaluate whether there might be some strategic alliances you could form with overseas companies. And finally, consider the fact that leaders in the coming years will truly need to be multi-culturally competent. This may mean you need to invest in special training for your managers and executive team. Think progressively about the future- think globally. Build friends and alliances overseas; you never know what good things can happen!

To sign up for Snowden's ezine newsletter on stress, happiness, marketing and motivation, go to:

 ©2011 Snowden McFall All Rights Reserved. No duplication

Stress Relief Through Food- Eat Local

Stress Tip:  What You Eat Matters - Eat Local, Fresh, Whole


Fire Up your health and reduce stress with fruit and vegetablesWelcoa leader David Hunnicutt says one of the keys to better health is to eat local, as much as possible.  That means fresh food from your own garden, local farmers' markets and your grocery store.  The more you dine out, the less control you have over pesticides, etc.  Eat whole foods, not processed foods, as they have very little nutritional value.  Up your intake of fresh fruits and vegetables to 5-8 servings daily.

We’ve all heard this, but here’s why it’s true: they are chock full of antioxidants, vitamins and fiber.  Vitamin C has been shown to lower blood pressure and help cortisol levels return to normal.  Mix it up - try to eat several different colored fruit and veggies a day! Blackberries have more than double the amounts of vitamin C, calcium and magnesium than blueberries.  Both boost your memory and are great for you!  Choose organic ones to prevent pesticide ingestion.

Note: My husband and I started an organic container garden years ago. We grow fresh lettuce, cherry tomatoes, cucumbers and more.  There is nothing like the flavor of fresh picked vegetables!  And if you’re too busy, try picking up local produce at a farm stand, farmer’s market or farm co-op.  The fresher and the more local the food, the better and healthier for you.

To sign up for Snowden's ezine newsletter on stress, happiness, marketing and motivation, go to:

 ©2011 Snowden McFall All Rights Reserved. No duplication

Fire Up! Your Local Marketing

If you have any kind of business that depends on local traffic, such as a restaurant, insurance company, retail store or more, you will want to improve on your local presence through many newer vehicles.  Be sure you have a listing on Google Places (it's free) and be aware that people can put reviews there.  Get listed on Yahoo! Local. . A few directory sites to consider are,, LocalEdge, and Ziplocal. . And one of the more popular social media sites is Foursquare, where people log in when they visit your establishment.  The most frequent visitor becomes the "mayor."  Be consistent with your message, brand and map on all these sites and your visibility and traffic will increase.

 ©2011 Snowden McFall All Rights Reserved. No duplication


What’s In it For Them?

Focus on Customer Needs First and Foremost

All too often, as a CEO, entrepreneur, manager or leader, we are looking at our bottom line, our corporate goals, our sales forecasts. etc. Equally important is to focus on the needs and issues of our customers and clients.  What issues are they facing?  What is happening in their industry?  How can you help them meet their needs- even if it means referring them to someone else for business solutions you can't provide.

Becoming a resource for your clients, where you focus on what THEY need, makes you an invaluable partner in their success.  It may also mean you develop new products and services to match current demand and it may impact your future strategies in the marketplace.

Bob Burg's books on adding valueAdd value first to others, send them articles on subjects they are interested in, try to solve their problems, even if it means you don't do business together.  The more helpful you are and the more sincerely interested you are in them, the more they will remember you and refer you to others.

For more information on this concept, read Bob Burg's great book The Go-Giver.

To sign up for Snowden's ezine newsletter on stress, happiness, marketing and motivation, go to:

 ©2011 Snowden McFall All Rights Reserved. No duplication


Get People Fired Up by Expressing Gratitude

Praise Others and Say Thank You

According to the US. Department of Labor, 46% of all people who quit do so because they felt they are not appreciated for the work they do. According to James Howard, 92% of workers say that when they finish a project, their supervisors say NOTHING!  88% of American workers never get a thank you for the work they do.

Thank you notes keep employees Fired Up!Now obviously, you are not that kind of leader or manager, but this data speaks to the very real need for positive feedback, often and in writing. Employees need to know you value their ideas and work.  Be sure to be specific about what they did and let them know you value them.  A simple quick praise on a post-it note, a hand-written card, or a laudatory email sent and copied to others make a big difference.  A $5 Starbucks card has big impact.  Stock up on small items your people value and use them often.  In this day of tough economies, you might not be able to give them a raise, but you can give them a well deserved thank-you.

Make it part of your internal retention strategy to actively acknowledge others' efforts. The rewards will be substantial.


 ©2011 Snowden McFall All Rights Reserved. No duplication

Toxic People Destroy Your Work Environment

Screaming man who is very stressed outThe Dangers of Toxic People

In his book, Social Intelligence, Daniel Goleman writes about recent brain research which is quite compelling. "One person's inner state affects and drives the other person.... We actually catch each other's emotions like a cold." The more significant the relationship, the greater the impact on the other person. This is why toxic relationships with people who yell or demean us truly make us ill, and why loving, nurturing people make us feel better.

Being with a highly positive person or a joyful young child is an immune system booster. Upbeat, caring co-workers who listen and encourage others are gold in the office. They make all the difference on stressful days.

The implications of this research on the workplace are staggering. You can no longer afford to let that bad apple with the lousy attitude stay on board. He or she is literally poisoning your business. Angry, hostile managers actually demotivate their employees. Social intelligence means giving undivided, caring attention to others, demonstrating interest and empathy. This is what builds relationships and what generates employee enthusiasm and loyalty.

Give careful attention to the relationships your people are building and the corporate culture you are promoting. Keep Fired Up! people around who inspire and encourage ithers and your organization will ignite with growth and goodwill.

 ©2011 Snowden McFall All Rights Reserved. No duplication

Update Your Marketing: Be Local, Social & Mobile

Last week, I had the privilege of attending three different seminars, one on social, local, mobile media from the Florida Times Union, one on corporate wellness from Welcoa's David Hunnicutt, and one on the huge changes at Google on line. This all happened in the space of 48 hours, so you can imagine how stimulated and Fired Up! I was from all the new ideas. Throughout this month, I'll distill key points for you and share what I've learned.

As Mike Blinder shared, a huge amount of people use smart phones for news, navigation, education and business information. Mobile advertising is rising faster than any other form, with 74% of buyers making purchases because of research they did on the Internet. Think about it- what have you used your smartphone for besides a call? Directions? Booking a flight, buying something on ebay? Many people are turning to a mobile optimized website. Doctors and dentists use them to remind patients of upcoming visits via text, restaurants and stores text specials and coupons and link you to their site. Since people spend 2.7 hours a day on their media device, 82% see mobile ads. Something to think about for your future marketing efforts.

 ©2011 Snowden McFall All Rights Reserved. No duplication