Know Your Competitors and Partner with Them
As Thomas Friedman wrote, the world is flat, with increasingly expanding Internet markets worldwide. For a long time, some industries eschewed their competition and worse, bad-mouthed them. But in the world of present and future, collaborations and partnerships can go a long way towards success and profits.
Research your top 10 competitors extensively. Find our what makes your company unique and what they do that is unique. Get to know them and see where you can refer business to each other or provide value to each others' clients. Have lunch with them or call them on the phone. Share industry knowledge. Collaboration through affinity or affiliate marketing is mushrooming; be part of the trend and do more for your customers in the process. Your competitor may just give you your next lead.
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