Tag Archives: marketing

Buy Stock Photos? Don’t Make this Mistake

Buyer Beware I’ve been buying stock photos for over two decades, back when one photo might cost $1000 to use.  Nowadays, most people buy from royalty-free stock photo houses, and I have also been doing that for years.  As an … Continue reading

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Dramatically Improve Your Brand

How to Improve Your Brand   I recently had the honor of serving on a panel on marketing for Women Business Owners. It became clear that many people don’t understand what their brand really is. Here are the core elements, some of which you may … Continue reading

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Unlimited Choice is NOT a Good Thing…For Your Business

Have you ever been to a restaurant with a huge menu?  I have and it just frustrates me because there is too much to focus on. Most of us think that “more” is always better.  But recent research indicates that … Continue reading

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Marketing Tip- How Often to Contact?

 Once Every 6 Weeks Clients frequently ask me to create their marketing strategy and their marketing materials.  But I always want to know how they are going to implement the strategy and follow-up using the marketing materials. One suggestion is to use the … Continue reading

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Your Competition Could Get You More Business

Know Your Competitors and Partner with Them As Thomas Friedman wrote, the world is flat, with increasingly expanding Internet markets worldwide.  For a long time, some industries eschewed their competition and worse, bad-mouthed them.  But in the world of present … Continue reading

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Fire Up Your Networking with the Two Pocket Rule

 This Simple Trick Helps Organize Your Contacts As I have been getting to know the Jacksonville, FL, community, I have attended hundreds of networking events, and this community takes its networking seriously. At most events, people pass around their business … Continue reading

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Fire Up Your Marketing with Genuine Testimonials

 Use Longer, Meaningful Testimonials for Impact We’ve all seen the phony sounding TV commercials with hackneyed phrases that don’t ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer … Continue reading

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Fire Up Your Marketing by Sponsoring Events

 Marketing Tip: Event Sponsorships Clients often ask me about unique ways to market themselves with good return. One approach is to sponsor an event or cause that you believe in, which has an audience of people who might use your … Continue reading

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Protect Your Content in Blogs and Ezines

Fire Up! Your Intellectual Property Protection If you regularly post on your blog or newsletter, protect your material.   Tammy Hawk-Bridges of the blog Social Heavy shared two free websites that allow you to check if someone is using your content without permission: … Continue reading

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PR Can Fire Up Your Marketing!

PR is a Great Free Way To Increase Visibility PR can be a terrific way to build visibility and credibility for your business. Many publications are looking for good articles and real news, so make it easy for them. When … Continue reading

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