Tag Archives: authenticity

The Power of Choice: Stand in Your Power

Posted on May 14, 2012 by Snowden McFall

There are so many times in our lives when we can choose to be courageous, strong, and live in our integrity, and there are times when some of us do not. Regardless of peer or political pressure in any situation, … Continue reading →

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Fire Up Your Marketing with Genuine Testimonials

Posted on October 18, 2011 by Snowden McFall

 Use Longer, Meaningful Testimonials for Impact We’ve all seen the phony sounding TV commercials with hackneyed phrases that don’t ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer … Continue reading →

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The Fraud Syndrome- Does it Plague You?

Posted on June 15, 2011 by Snowden McFall

One of the interesting things about success is that many people don’t feel they are worthy of it. In fact, they judge themselves harshly for past mistakes and use that as a reason to feel like a fraud when they … Continue reading →

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