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How to Improve Your Brand I recently had the honor of serving on a panel on marketing for Women Business Owners. It became clear that many people don’t understand what their brand really is. Here are the core elements, some of which you may … Continue reading
Once Every 6 Weeks Clients frequently ask me to create their marketing strategy and their marketing materials. But I always want to know how they are going to implement the strategy and follow-up using the marketing materials. One suggestion is to use the … Continue reading
Use Longer, Meaningful Testimonials for Impact We’ve all seen the phony sounding TV commercials with hackneyed phrases that don’t ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer … Continue reading
Last week, I had the privilege of attending three different seminars, one on social, local, mobile media from the Florida Times Union, one on corporate wellness from Welcoa’s David Hunnicutt, and one on the huge changes at Google on line. … Continue reading