One of the most important dimensions of any marketing plan should be customer retention. The best way to keep your business healthy and keep your business growing is to take excellent care of your existing customers. They are your best source of referrals and future work.
Even if the primary work you have done for them has been completed, check in regularly- at least once every 4-6 weeks. Educate your customers, send them articles, post information on your web site, send out ezines, stay connected through social media. Have lunch when you can. Send them greeting cards. Be a constant resource for them.
Let them know you value you them. Always thank them for referrals- write personal notes and let them know how much you appreciate their business.
Never, ever, take them for granted.
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