Category Archives: Marketing

Unlimited Choice is NOT a Good Thing…For Your Business

Posted on May 9, 2013 by Snowden McFall

Have you ever been to a restaurant with a huge menu?  I have and it just frustrates me because there is too much to focus on. Most of us think that “more” is always better.  But recent research indicates that … Continue reading →

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Marketing Tip- How Often to Contact?

Posted on September 6, 2012 by Snowden McFall

 Once Every 6 Weeks Clients frequently ask me to create their marketing strategy and their marketing materials.  But I always want to know how they are going to implement the strategy and follow-up using the marketing materials. One suggestion is to use the … Continue reading →

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What to Write About In Social Media

Posted on June 4, 2012 by Snowden McFall

Educate, Entertain, Add Value People just starting in social media often ask me what they should post. Write about your expertise, what you know well and the latest trends in those areas. Share quotes, statistics, and stories. Always add value … Continue reading →

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Your Competition Could Get You More Business

Posted on February 1, 2012 by Snowden McFall

Know Your Competitors and Partner with Them As Thomas Friedman wrote, the world is flat, with increasingly expanding Internet markets worldwide.  For a long time, some industries eschewed their competition and worse, bad-mouthed them.  But in the world of present … Continue reading →

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Fire Up Your Marketing with Genuine Testimonials

Posted on October 18, 2011 by Snowden McFall

 Use Longer, Meaningful Testimonials for Impact We’ve all seen the phony sounding TV commercials with hackneyed phrases that don’t ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer … Continue reading →

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Fire Up Your Presentations

Posted on October 3, 2011 by Snowden McFall

Whenever you stand up to speak, whether it’s for a 30 second self-introduction or a 2 hour sales presentation, remember to finish with Fired Up! enthusiasm. The close to your talk is critical. Continue reading →

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Get Fired Up! About Social Media

Posted on September 30, 2011 by Snowden McFall

Make the Most of Your Posts If you are one of the of people who regularly use social media to share information, here are a few tips to fire up! your social media and relieve stress from posting. (Learned some of … Continue reading →

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Igniting Your Promotion- What You Can Do

Posted on September 14, 2011 by Snowden McFall

5:15 Can Make All the Difference In an article in Fortune Small Business, FSB, Pat Croce shared a clever way to stay on top of his employees’ progress, concerns and successes. Every Friday, all employees and managers write a progress report that lands … Continue reading →

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Fire Up Your Marketing by Sponsoring Events

Posted on September 8, 2011 by Snowden McFall

 Marketing Tip: Event Sponsorships Clients often ask me about unique ways to market themselves with good return. One approach is to sponsor an event or cause that you believe in, which has an audience of people who might use your … Continue reading →

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Protect Your Content in Blogs and Ezines

Posted on August 31, 2011 by Snowden McFall

Fire Up! Your Intellectual Property Protection If you regularly post on your blog or newsletter, protect your material.   Tammy Hawk-Bridges of the blog Social Heavy shared two free websites that allow you to check if someone is using your content without permission: … Continue reading →

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