Category Archives: Marketing

Buy Stock Photos? Don’t Make this Mistake

Buyer Beware I’ve been buying stock photos for over two decades, back when one photo might cost $1000 to use.  Nowadays, most people buy from royalty-free stock photo houses, and I have also been doing that for years.  As an … Continue reading

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Dramatically Improve Your Brand

How to Improve Your Brand   I recently had the honor of serving on a panel on marketing for Women Business Owners. It became clear that many people don’t understand what their brand really is. Here are the core elements, some of which you may … Continue reading

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Unlimited Choice is NOT a Good Thing…For Your Business

Have you ever been to a restaurant with a huge menu?  I have and it just frustrates me because there is too much to focus on. Most of us think that “more” is always better.  But recent research indicates that … Continue reading

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Marketing Tip- How Often to Contact?

 Once Every 6 Weeks Clients frequently ask me to create their marketing strategy and their marketing materials.  But I always want to know how they are going to implement the strategy and follow-up using the marketing materials. One suggestion is to use the … Continue reading

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What to Write About In Social Media

Educate, Entertain, Add Value People just starting in social media often ask me what they should post. Write about your expertise, what you know well and the latest trends in those areas. Share quotes, statistics, and stories. Always add value … Continue reading

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Your Competition Could Get You More Business

Know Your Competitors and Partner with Them As Thomas Friedman wrote, the world is flat, with increasingly expanding Internet markets worldwide.  For a long time, some industries eschewed their competition and worse, bad-mouthed them.  But in the world of present … Continue reading

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Fire Up Your Marketing with Genuine Testimonials

 Use Longer, Meaningful Testimonials for Impact We’ve all seen the phony sounding TV commercials with hackneyed phrases that don’t ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer … Continue reading

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Fire Up Your Presentations

Whenever you stand up to speak, whether it’s for a 30 second self-introduction or a 2 hour sales presentation, remember to finish with Fired Up! enthusiasm. The close to your talk is critical. Continue reading

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Get Fired Up! About Social Media

Make the Most of Your Posts If you are one of the of people who regularly use social media to share information, here are a few tips to fire up! your social media and relieve stress from posting. (Learned some of … Continue reading

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Igniting Your Promotion- What You Can Do

5:15 Can Make All the Difference In an article in Fortune Small Business, FSB, Pat Croce shared a clever way to stay on top of his employees’ progress, concerns and successes. Every Friday, all employees and managers write a progress report that lands … Continue reading

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