Category Archives: advertising

Dramatically Improve Your Brand

How to Improve Your Brand   I recently had the honor of serving on a panel on marketing for Women Business Owners. It became clear that many people don’t understand what their brand really is. Here are the core elements, some of which you may … Continue reading

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Stress Tip: Use Music to Relax & DeStress

It Can Also Fire You Up! A 2006 Journal of Advanced Nursing study showed that listening to music one hour a day for a week reduced symptoms of depression by 25%.   Music, especially classical music, can also serve as a … Continue reading

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Fire Up Your Marketing with Genuine Testimonials

 Use Longer, Meaningful Testimonials for Impact We’ve all seen the phony sounding TV commercials with hackneyed phrases that don’t ring true. That is not good advertising. It turns us off. What is highly effective is the use of authentic customer … Continue reading

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Fire Up Your Marketing by Sponsoring Events

 Marketing Tip: Event Sponsorships Clients often ask me about unique ways to market themselves with good return. One approach is to sponsor an event or cause that you believe in, which has an audience of people who might use your … Continue reading

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PR Can Fire Up Your Marketing!

PR is a Great Free Way To Increase Visibility PR can be a terrific way to build visibility and credibility for your business. Many publications are looking for good articles and real news, so make it easy for them. When … Continue reading

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