Water is Critical to Your Health & Productivity

Are you massively dehydrated?

Glass of water from Stress ExpressIn many parts of the world, water is a rare and precious commodity. 780 Million people lack access to clean water. And yet in the Western world, we take it for granted, waste it on our lawns and forget to hydrate ourselves.

Every cell in our body depends on water to function properly.  Every day, we lose about 8 cups of water, which must be replenished.

A 2% drop in body water can trigger lack of concentration, short-term memory problems and trouble focusing.  A 5% drop in body fluids will cause a 25-30% loss in energy; a 15% drop causes death.  

80% of North Americans are suffering from dehydration, which causes:

• energy loss
• mental and physical exhaustion
• headaches and stiff joints
• anxiety and stress
• kidney stones
• cancer and diabetes

Even mild dehydration will slow down your metabolism by 3%!

A recent report says drinking 5 glasses of water daily cuts the risk of colon cancer by 45%, and the risk of breast cancer by 79% .  Imagine what would happen if you drank 8 glasses of water a day!

Caffeine dehydrates you as a diuretic, so for every cup of coffee or tea you drink, have two glasses of water. Avoid drinking soda.  The active ingredient is phosphoric acid, which leaches calcium from your bones, causing osteoporosis.

Carry around a glass water bottle, fill it regularly from the purified fountain at work, and drink it every hour.  You’ll be amazed by how much more energy you have and how much better you feel.

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, please go to: http://firedupnow.com/firedupemailregister.html

Kindly share this post if you liked it.

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Follow my blog with Bloglovin


Posted in Health, life balance, Stress Relief, Success | Tagged , , , | Comments Off

How to Prevent Last Minute Unpleasant Surprises

Proactive Strategy and Collaboration Make a Huge Difference

Clock from Stress ExpressDo you ever feel you are at the mercy of others when it comes to meeting your deadlines? Are you frequently caught short in terms of time or resources because one of your clients waited until the last minute to ask for your help? Does one of your vendors let you down on the same service over and over again?

In each of these circumstances, it would be ideal if your employees, clients or vendors changed. But in reality, that’s not very likely to happen.

What You Can Do to Be Proactive

A far better approach is to be proactive. Ask your customers and clients what their plans are for the next 12 months. Ask them what projects they might need your support with and when the deadlines are for those projects.

Then mark your calendar and check back in with them regularly to see if they are on schedule. Be proactive and notify vendors that they will have work coming to them at a certain time and have them block out time in their schedule for you.  This way, you work on your terms at your pace and you are not caught by surprise nearly as often. Clients and vendors usually appreciate the advance planning and everything goes more smoothly.

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, please go to: http://firedupnow.com/firedupemailregister.html

Kindly share this post if you liked it.

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Follow my blog with Bloglovin

Posted in relationships, Success, time management | Tagged | Comments Off

Dramatically Improve Your Brand

How to Improve Your Brand
 
photo from Erica BensonI recently had the honor of serving on a panel on marketing for Women Business Owners. It became clear that many people don’t understand what their brand really is. Here are the core elements, some of which you may not have considered.
 
(photo by Erica Benson) 
 
 Corporate Identity 
This includes:
your logo
logomark
theme line
corporate colors (PMS, CMYK, RGB)
font (no more than 2)
graphic standard
photos always associated with your company. 
 
In the logo below, the top graphic is a logomark.  The logo is the entire graphic with the words attached.
 
 
 
  
• Theme line / positioning statements   In the logo above, which we designed for Selander and Assoc, the theme line Where People are as Important as the Numbers“  tells you who they work with and the next line tells you what they do.  Your positioning statement should do the same thing, with some kind of adjective or positive tone.
 
 
• Consistent corporate image everywhere  Same colors, same font, same artwork, same theme everywhere. In my logo below, the red (PMS 185) and purpley blue colors(PMS 2685)  are always used and show up in all my marketing .
Be sure yours is consistent in:
             ads
             brochures
             websites
             ezines
             business cards
           
             social media
             videos
             podcasts/ radio
             commercials 
             car wraps, truck art
             signage
             promo items, shirts, mugs, etc.
 

• Public behavior of you, your co-workers and your employees   A post of your people drunk at a bar may lead prospects to think your company is unreliable.  If you behave badly in a public setting, it can ruin your image.  (Think Reese Witherspoon.) 
 
 
 
• Customer service complaints Handling customer complaints is also part of your brand, which is whyyou should monitor social media or have an RSS feed with the company name and product names.
Anytime a complaint shows up, try to resolve the situation in a positive manner.  And if the comment is on google maps, ask happy satisfied customers to comment there. 
 
Recently a large company  blithely opened a Facebook page inviting feedback only to have hundreds of angry and dissatisfied customers rant about their lousy service.  They took the page down.
 
Your brand is so much more than just your logo.  It is the image and visible presence of your business.
 
Remember, it takes years to build a reputation and minutes to destroy it. 
 
If you have any questions, email me at orders@firedupnow.com.  (For those of you who don’t know- I own a 30 yr ad agency, too.)
 
Happy marketing
Snowden

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, please go to: http://firedupnow.com/firedupemailregister.html

Kindly share this post if you liked it.

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Follow my blog with Bloglovin

Posted in advertising, Marketing, Success | Tagged , , | Comments Off

Are You a Success in Your Own Eyes?

Only You Can Define Success

Holding the hand of another
Not long ago, I lunched with an extraordinary young woman.  We chatted about her internship at a battered women’s shelter. The experience had such a profound impact upon her that she’s going to become a social worker. She questioned me about my life and the decisions Id made.  She knew my parents had been alcoholics and that had substantially influenced my life choices.
My recommendation to her was to define success on her own terms and do what was truly meaningful to her. The families she had helped would never forget her acts of kindness. They meant more than any accolade, award or degree. The same is true of all those volunteers who are helping anywhere in the world, or just down the street.
In the final analysis, your life will not be measured by how high on the ladder you climbed, how much money you made, or how much you achieved.  It will be measured by the lives you touched, the kindness you extended, the generosity of your heart.
You are a success, just by being who you are.  Never forget that.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, please go to: http://firedupnow.com/firedupemailregister.html

Kindly share this post if you liked it.

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Follow my blog with Bloglovin

  
Posted in confidence, goals, Happiness, Success | Tagged , , | Comments Off

Are You A Control Freak? Like Most of Us…

man listening intentlyHuman beings are master control freaks; we all want what we want when we want it the way we want it- myself included.

The problem is that other people have their own timetables and needs, and frequently, they conflict with ours.

An important lesson I continue to learn is to let go of control- on any level.  Any attempts to cajole, manipulate, demand or force your needs on others will most likely be met with resistance, and negativity.

Consider this: how do you feel when a parent or relative demands that you visit them or forbids you to do something? What’s it feel like when your boss tells you no or blocks your vacation time or orders you to do something?

Like most people, you probably bristle and want to rebel.  The same is true of your employees,  co-workers and loved ones.

The solution: let go of control.

Businessmen HandshakeRelease expectations and demands on others.  If you need something, make a request, ask them if they would be willing to do such and such at a time that works for them, and then give them complete space to say yes or no.

If they say no, accept it and back off.  If it is a work situation, find another way to enroll their participation.

No one wants to be controlled. People want to be loved, appreciated and respected.

Letting go of control and demands will improve your relationships at work and at home.

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, please go to: http://firedupnow.com/firedupemailregister.html

Kindly share this post if you liked it.

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Follow my blog with Bloglovin

 

Posted in Success | Comments Off

Unlimited Choice is NOT a Good Thing…For Your Business

Have you ever been to a restaurant with a huge menu?  I have and it just frustrates me because there is too much to focus on.

SwitchcoverMost of us think that “more” is always better.  But recent research indicates that is not the case. In the book Switch by Chip and Dan Heath, authors of Made to Stick, cite several researchers demonstrating that too much choice paralyzes buyers.

Too many choices overwhelm   Iyengar and Lepper share several studies where too much choice is “demotivating.” A gourmet store featured a line of exotic, high quality jams.  Customers tasted samples and received a discount coupon to buy a jar.  6 varieties were used on one trial; another featured 24 varieties. 30% of people in the 6 choice trial bought the jam; only 3% of people with 24 varieties bought the jam.

What does this mean for you and your business ?

• Limit the options  If you have a variety of services or products, cut down on the choices. Make them no more than 6, if possible.  Make it easy for buyers, patients and customers to decide.

Be crystal clear about the value they will receive.  Differentiate between each option so they can choose what it exactly correct for them.

The old KISS method applies here.  Keep it simple & straightforward.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Follow my blog with Bloglovin

Posted in business relationships, Communication, Entrepreneurship, Marketing, Success | Tagged , , | Comments Off

Savor the Present Moment

 Increase Your Happiness with this Technique

tropicalbrookLR

After battling pneumonia, I was recently on vacation in the islands.  I had one focus: to enjoy the present moment.

That’s not quite as easy as it sounds. Our brains are wired to continually think, and many of us project about the future (work, money, family, commitments, etc.)

But I tried hard to silence my brain and just be.  Looking at the exquisite turquoise water, I absorbed the beauty.  Walking past a brilliantly hued hibiscus, I appreciated the vibrant color.  Listening to chattering  parrots, I enjoyed their unique way of communicating.  And a funny thing happened.  I became more peaceful inside.  I truly relaxed and felt the simple joy of the moment.

 

A new study featured in this month’s Prevention magazine explains it: Savoring the moment rather than analyzing or critiquing it gives you a huge boost in happiness.  So what does savoring look like?  Part childlike exuberance with whooping or whee kind of glee, and part adult wisdom of “enjoy life while you can.”  This meant all the more to me since I had just been so gravely ill, but it worked.  For the most part, I spent all vacation in the present moment and it brought me such joy and peace.  So yes – your life can be better right now: just savor the present moment.

 

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Follow my blog with Bloglovin

 

Posted in Happiness, life balance, Stress Relief, Success | Tagged , , | Comments Off

Is Your Job Worth Your Life?

Is the Stress of Your Job Killing You?

Screaming man who is very stressed out80% of Americans are burnt-out and stress costs business $300 billion a year in missed work, low productivity and illness. For you, the key question is, “Is your job killing you?”  If you are seriously considering the answer to that question, here’s what you can do.
 
• Take time off immediately.  Go away, even if it means staying with a friend.  Use the week or so to reflect on your life and heal yourself.  You need downtime, badly, before you get sick.
 
 Get real about what you need in a job.  Be flexible.  What are your top 3 requirements?  That extra $15K a year may not be worth the extra 20 hours you have to work. Choose quality of life over money.
 
• Network like crazy.  Today’s jobs are found through personal 
relationships.  Get out there, clean up your resume with your strengths and successes clearly listed.  DO NOT complain about your current job.  Just say you’re ready for the next oppportunity.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

 
Posted in Burnout, Health, productivity, Stress Relief, Success | Tagged , , | Comments Off

The Why Do It List- TIme Management Tool

Exhausted woman on files

THis woman needs a nap!

What are your true priorities?

Most of us are overwhelmed at work every day with “To Do” lists that never end.  Mike Vardy, author and blogger, says to approach your list differently.
 
He says make a list of the top things you need to do this week, including workfamily, personal, etc. with the answers to the question Why do it” after each. Knowing the WHY instantly clarifies what has greatest value in your life. Then schedule your week. 
 
All too often, we let the real priorities in our lives, people, loved ones, exercise, fun, slide under the overwhelm of work.  And then we end up unhappy and unhealthy and resentful.  Once you know why you want to do something, you can prioritize what is most important and be sure your to do list is meaningful for you.

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

Posted in relationships, Success, time management, work stress | Tagged , , | Comments Off

The Six Words that Can Change Your Life

What Are Your Six Words?

chargebkcoverThere’s a great exercise in Brendon Burchard’s book, The Charge, that can have a big impact on your life and your year. It’s called six words.

A. List all the words to describe the way you think of yourself

B. Pick 3 to make as your goal this year as to how you want to be

C. List all the words that describe how you interact with others

D. Pick the top 3 to serve as your goal this year as to how you want to be with others

This is very powerful.  Once you have them, bring them to mind daily to determine how you are doing.  Check in with yourself at night to see how well you are living those six words. How is your life changing? For me, my top six are fit, effective and expansive and with others, my three are loving, accepting and empowering.

Let me know what the magic six words are for you  at orders@firedupnow.com

To sign up for Snowden’s ezine newsletter on stress, happiness, marketing and motivation, go to: http://firedupnow.com/firedupemailregister.html

©2013 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference

 
Posted in enthusiam, goals, Optimism, Success | Tagged , , | Comments Off