What to Write About In Social Media

Educate, Entertain, Add Value

People just starting in social media often ask me what they should post. Write about your expertise, what you know well and the latest trends in those areas. Share quotes, statistics, and stories. Always add value and be a source of information and help to those following you. Be a positive force.  Share personally and vulnerably a bit, but don’t use social media as a sounding board when you’re upset.  And don’t make trivial posts about what you ate for breakfast… unless it’s really interesting or you have a great recipe or restaurant to share.  Realize that any posts on social media or the Internet may be out there forever, so never badmouth others, or put photos up on Facebook® that would embarrass you later.  More employers are searching social media to learn about what their people do off-line.  Be smart.  Use the guideline of “How does this help, inform, educate or entertain others?” And be careful about the entertainment part!


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©2012 Snowden McFall All Rights Reserved.  No duplication or reprinting without permission and author reference

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Get Fired Up! About Social Media

Make the Most of Your Posts

If you are one of the of people who regularly use social media to share information, here are a few tips to fire up! your social media and relieve stress from posting. (Learned some of this from Dan Zarella at Hubspot- thanks Dan.)

1. Complete the bio section on each social media platform. Include a photo, background info- anything you are willing to make public.  People trust more when they can learn about you and see your face.

2. Don’t overdo it and don’t crowd your content.  Posting 5 times within an hour is a waste.  It works much better to post once an hour during your heavily trafficked times. Find out what those are by using Tweriod.com.

3. Use keywords in your content to increase your search engine rankings.

4. Keep your article posts short and to the point without lots of flowery language and adjectives. The KISS method works best.

4. Always add value in your posts.  Make it about your followers.

 

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 ©2011 Snowden McFall All Rights Reserved. No duplication 
or reprinting without permission and author reference.
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