All it Takes is Kindness and Attention
A few weeks ago, between appointments, I ran into Dillards to return something and stopped by the Estee Lauder counter. Surprisingly, I had a delightful time. Karen greeted me warmly, inquired as to my needs and then went a step further. She got to know me. She observed I had bought some new suits, and I explained I was a professional speaker. We had a great conversation about stress, and she said, “Let me check your previous sales slip.” Seems I was entitled to a 10% discount that had not been taken by the other salesperson. She voided out everything, reentered it and saved me over $20 on a variety of purchases. She took my name and contact info for future sales, and gave me a card. It was a wonderful experience. She demonstrated a personal interest, valued me, made my shopping more positive and memorable. That’s what I call customer service. How are you doing that for your customers?
©2012 Snowden McFall All Rights Reserved. No duplication or reprinting without permission and author reference
