1.Truly listen to your customers
2. Use stories and customer testimonials - Give examples of real people who have had a problem you solved. Tell the truth. And use customer testimonials to back up your stories. Always get written permission. Here's an example from one of my speaking programs: "Snowden McFall, may I personally say what a fabulous speaker you are. We all enjoyed your keynote speech. Productivity is certainly the topic of the decade. Thank you from the bottom of my heart." Mary Fisher - I asked her permission to use and she said absolutely.
3. WIFT Always focus on the benefits to that particular customer. What is in it for them? Why choose you over all the other competitors out there? Demonstrate you understand their needs, fears and pain points and show you have
4. Overcome objections by raising them yourself.
5. Have genuine enthusiasm for your products or service. Nothing sells like genuine enthusiasm- it is rare and it is contagious. Get Fired Up! about what you are sharing and keep that top of mind. Your Fire will spread and ignite theirs.
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